Everyone is using Instagram these days. From people genuinely interested in sharing their day to day lives, to businesses looking to use Instagram as part of their social media marketing strategy, Instagram has built up a userbase of hundreds of millions of users. Each of these users also dreams of being “Instagram famous”. In order to survive on Instagram you need to be a little famous. You need to have followers and people who respond to your photos, like them, and share them around.
There’s a small difference between gaining followers on Instagram and becoming famous on Instagram. It’s best to really try and be both. You can have a lot of followers on Instagram but still not be well known to everyone else there. Think of it like being the best indy band in the world. Sure, you have a fanbase, but how famous are you really? The difference between having a lot of followers on Instagram and actually being famous on Instagram is the difference between being some obscure band a hipster likes and Kanye West. Interestingly enough hipsters do make up a large part of the Instagram userbase.
If you’re interested in how to become Instagram famous then you’ll be pleased to hear there are a number of ways you can go about this. The following are just how to become famous on Instagram and make a lot of friends doing it. Who doesn’t want that?
Hashtags work on Instagram like they do on Twitter. They make it much easier for people to find the content they want. You need to use the best hashtag for your photo every time you post one. This means that people who are interested in your photos can find them. You should also consider using hashtags that people already use a lot, as well as hashtags about you and your business. There are a number of online services where you can input keywords and find the best hashtags to use for your photo.
Get Involved with Geo Tagging
Geo Tagging is basically when people tag their photos with their physical location and have it saved to a photo map. It’s a great feature for people who do a lot of travelling or have a physical store. So if you were to run a booth at a trade show or a crafts fair you can use the geo tagging feature to let people know where you are, as well as what you’re up to.
Try the Photo-A-Day Challenge
Instagram is filled with people trying the Photo-A-Day Challenge. Everyone gets involved. As a business you should make a post on the first day of a month and then encourage your followers to make a post every day that month. You can even hold contests based around the Photo-A-Day challenge to encourage participation and increase your exposure. Feel free to find out how other businesses took advantage of this challenge to find some inspiration for your own.
You can use filters on Instagram to make your regular picture stand out more in the sea of photos. You should experiment with the different filters until you find one your followers really love.
Instagram offers businesses the chance to really personalise and customise their brand. It gives users the inside scoop on their favorite celebrities and brands. So you can use Instagram to provide a peek behind the curtains at your business. Share photos of the inside of your office and people hard at work. Let your users know how things work in your business to build up a rapport with them and make them care more about your business and the people there.
Hold Photo Contests
A great way to become more famous on Instagram is to hold a photo contest. You need to engage your users if you want to keep them around. You should encourage your users to post photos using a unique hashtag and offer them a prize. Make the prize one of your products too for maximum effect.
The contest should of course be related to your business as it is designed to market a product or service you offer. If you were a woman’s clothing line for example then offer something from your latest range as a prize. The contest can be getting people to post pictures of them wearing their favorite outfit. Remember that you need to do something they will find enjoyable and engaging or there’s no point.
Get Involved with Cross Promotion
The biggest way to increase your exposure on Instagram is to cross promote with your competitors. Especially if they have a bigger presence than you. It exposes you to a wider base and improves your chances of generating leads, likes, and followers. There are a number of ways you can find people you should cross promote with on Instagram and find out who their followers are. You should follow their followers and get connected with them by interacting with them.
These are only a few of the ways you can increase your popularity on Instagram and become more famous there. It’s also important that you post during peak times. If you post early in the morning or late at night then no one is going to see it. Post on Instagram when you know your customers are going to be looking. There are also numerous tools that can help you find out the best times to post. Be sure to post at the right time to get the best exposure.
If you’re interested in making Instagram a part of your social media marketing strategy then you need to understand the importance of being consistent. You need to consistently use proper hashtags. Avoid using basic hashtags like #Perfume and instead use a brand specific one like #Dior. Take a look at what your competitors are doing so you really understand what works. When you have formulated the right plan of attack there’s nothing stopping you from getting Instagram famous but a lack of consistency. Don’t give up if you don’t get immediate results. Stick it out and see where Instagram takes you.