In today’s digital world, social media is becoming an increasingly powerful tool. We don’t need to tell you the benefits of using platforms like Facebook or Instagram to engage with your followers, expand your reach and convert visitors into loyal customers: in fact, the question isn’t whether you should go social anymore but rather, how to make the most out of your social media business page.
Instagram can be an incredibly effective marketing tool, regardless of the area. The key to setting up your Instagram page for success is knowing who to target: picking up a niche is great starting place as there are very few niches with high competition. Once you have a niche in mind and have set up your business ‘gram page, however, the difficult part begins. How do you reach your followers? How do you spread the word about your amazing service or cutting-edge product?
The answer is simple: start by buying Instagram likes.
We know, we know, buying Instagram likes is certainly controversial. However, when done right, it can jumpstart your business.
Why buy Instagram likes? If you want to build a wider following, buying followers might sound more sensible. However, in 2016, Instagram rolled their new algorithm which uses engagement as the most important metric for determining any post’s popularity. This means that the more likes your posts get, the more it will b exposed to a larger audience.
Previously, Instagram supported a chronological feed model but since March 2016, they’ve moved towards a user engagement-based one, instead. The algorithm takes into account factors like which accounts you like and interact with the most, which type of posts you engage with the most, and which posts attract the most comments and likes from your friends.
How Instagram’s algorithm uses engagement to evaluate how many people see your post
When you first post an image on Instagram, the algorithm will only show it to a small percentage of your audience. Instagram measures how quickly your followers engage with the photo – and this means Instagram likes – and compare the reaction and engagement to other posts you’ve shared. If the post attracts a lot of engagement, it will be shown to a higher percentage of your followers. The more likes it gets, the higher the chance it will surface on the Explorer Page and will stay at the top of your audience’s feeds, reaching more and more people.
You see how buying Instagram likes makes sense now, don’t you?
Figure 1: User interactions percentage per platform
Buying Instagram followers can also bring your business benefits but if you’re looking for greater engagement and thus, wider exposure, Instagram likes can get you where you need to be. Not only that but research has shown that the relationship between likes (engagement) and a greater following is greatest for Instagram, compared to other platforms (Figure 1).
Benefits of buying Instagram likes
Through services like the Socialshop you can buy Instagram likes that help you reach a wider audience. First of all, this helps you build your fan base and market your website at a more affordable price. Most digital marketing strategies are expensive and go beyond the budget of most start-ups or small businesses. Instagram likes, on the other hand, provide near-immediate benefits for your company without breaking the bank.
This has to do with the so-called social proof principle of persuasion. Humans are naturally drawn to what others like and enjoy. We also tend to feel more convinced to try out something if we see others react positively to it. When your post gains more likes, it automatically appears as being more interesting to your audience. After all, no one really likes being the first one to click the heart button, right?
Buying Instagram likes is also one of the fastest ways to increase the perceived authority of your business account. Having a few hundred to a few thousand likes on each of your posts not only increases your chances of being discovered but portrays you as someone who shares meaningful and valuable information. When you appear more popular, people tend to take you more seriously – we don’t have to persuade you of that, do we?
Things to avoid when buying Instagram likes
Of course, fake Instagram likes won’t take you where your business needs to be to succeed. This is why you need to be wary of sites offering you ‘too good to be true’ offers. We at the Socialshop ensure our clients get 100% organic likes from real people but most companies out there resort to either fake accounts or bots.
Fake accounts can boost your engagement rate for a short period but they tend to be ineffective in the long-term. If your followers see a post with 1,000 likes but not a single comment, they might feel distrustful of your account’s authenticity. Bots, on the other hand, tend to follow other people’s accounts in the hope that they will follow them back. Instagram generally frowns upon using bots and fake accounts so you’re better off either building your following organically or using a service that guarantees real likes.
Figure 2:Total likes a month
One of the biggest advantages of purchasing Instagram likes is that the process is easier than a breeze. There are no time-consuming steps and you can usually reap the benefits within days (rather than months): all you need to do is find a reputable service provider and, with a few clicks, you can easily buy hundreds to thousands of Instagram likes for your posts. Make sure to ‘boost’ your posts and upload images as frequently as you can – studies have shown that brands that post seven or more times per week tend to get an even greater engagement (Figure 2).