Businesses are always looking for effective ways to increase traffic flow to their website. There are many options out there to pursue. One of the areas drawing a lot of focus these days is social media marketing. Over the last decade, social media has altered the way we socialize on the internet. In addition, it has opened a world of endless marketing opportunities. One of the most popular social sites is Twitter. Members use this website to create posts on just about anything and everything. The idea is to build as many followers as possible.
At first glance, it would appear to be a simple enough process, but it does take some effort to build a strong following. If business marketers approach Twitter properly it can be a valuable tool towards growth. The benefits of building followers are immense. Leads can be generated and branding can be solidified. However, unless you continuously increase your followers you will not reap these rewards. The followers cannot be viewed as simple numbers. They must be considered valuable assets in your business strategy.
Nearly 40% of marketers polled claimed to have increased their customer flow through Twitter. In this article, we are going to explore the best methods for building followers on Twitter. We are going to concentrate on making sure the content you post is so alluring that people are going to want to pass it on. You will learn the importance of following other members so that they will likely return the favor. We will talk about making sure your tweets get noticed and how to promote your account efficiently.
Although Twitter does offer some interesting paid advertising options we will place our focus on the free opportunities. Here are some methods that will help your build followers if applied correctly:
Follow Others – Studies have determined that there is a direct relationship between following others and being followed. We highly suggest you follow as many people as you can and watch for followers.
Post Regularly – Tweeting is all about visibility. You want to stay engaged with your potential followers. Increased visibility will transform into more followers. There are tools that will assist you in scheduling your tweets if you don’t have the time to do it on your own.
Utilize Twiends – This is a Twitter tool that will make it possible for you to connect with more users. By using this tool others that share your interests will be able to locate you as well.
Focus on your Bio – As with other social media websites you need to optimize the bio on your Twitter account. This is a sure-fire way to let visitors know who you are and what you are about. You will only get out of your bio what you put into it. You want it to be professional, informative, and very reflective of your business.
Utilize Links – Links are the bait when you are fishing for followers. Studies have indicated that posts using links are more likely to get retweeted.
Effective Keywords – Too many people think that keywords are only effective in their website content. This is not true. It is just as important to use good keywords in your Twitter account bio as well. Including these priceless gems here will go a long way in increasing your ranking on the website.
Proper Use of Hashtags – Anyone that has ever used Twitter knows how important hashtags can be. It has been shown that posts with hashtags are twice as likely to be engaged. This leads to more new followers that are looking for those particular keywords.
Don’t Be Afraid to Ask – Do not be afraid to include a request that asks others to retweet your post. Those who have used this method receive 4 times more than those that don’t. As you can see it is the simple things that help you build followers.
Utilize Images – You have heard it said that a picture is worth a thousand words. In this case, it is actually very true. Studies have revealed that images increase engagement by nearly 20%.
Account Promotion – It is essential for a business to promote their Twitter account everywhere they can. It should be listed on business cards for sure and on signs as well. You definitely want to promote it on your website and on your company brochures too.
The Profile Picture – As much as you like to flash your logo around the internet do not use it as your profile picture. Most users are not inclined to follow a logo. They are much more likely to follow a real person.
Extended Social Media Promotion – It is strongly recommended that you share your Twitter account on other social media sites as well. You can share some of the popular discussions you are involved with there. The more social sites you are on the better. The idea is to reach as many potential followers as possible.
Weekend Tweeting – Research has indicated that brands receive nearly 20% more engagement when they post their tweets over the weekend.
Name Recognition – People enjoy seeing their name mentioned in posts. Make sure you @mention when you are answering a reply or talking about other users.
The Social Mention Tool – The social mention tool will assist you in determining what other members are tweeting in reference to your brand. You can learn what is being said about your products or the industry in general.
Try the Ignitwit Tool – Through the use of this tool you can list your interests and you will be given a list of other members that share the same interests. This will give you a better idea of who you should follow because it is more likely they will follow you back.
No methods are “written in stone.” It is about trial and error, persistence, and a true commitment to do what it takes to obtain followers. Along the way, you are likely to pick up on other methods that may even work better for you in the long run. But these are some of the best methods of building followers on Twitter.